Professional Brochure Paper Options for Color Laser Printers

Brochure Paper, a non-technical term, describes papers that are used for advertising and product brochures and similar applications.  Papers range from inexpensive uncoated bond to high-end glossy laser and inkjet papers.

Professional Brochure Paper Options... 

Creating in-house brochures can be a flexible and money-saving solution, replacing the need for a professional printing service. A critical step in that process can be the correct choice of a brochure paper.  The following article discusses un-scored brochure paper options.  

Glossy Brochure Paper: 

The most sought after brochure paper for laser and color laser printers is a two-sided glossy paper with a high-quality magazine-like appearance which folds well.  We recommend 32 lb. weight glossy brochure paper designed for color laser printers.  Why?  Coated papers designed for color laser printers have a higher resistance to heat (while being printed) which prevents wrinkling and distortion of the paper and of the printed image.  This type of paper will last longer and look better.

For inkjet owners, the comparable choice is HP Brochure & Flyer Paper.  It is a proven, professional-looking paper for creating brochures on inkjet printers. Availability from Graytex includes letter, legal, and 11 x 17 paper sizes.

Other Brochure Paper Choices: 

Besides glossy brochure paper, there are several more options.   Reviewed on this page are the following paper options:  heavy-weight uncoated, soft-gloss, matte, and gloss-coated brochure papers...

Brochure Paper
Bright White
Laser Paper
Inkjet Paper

Brochure Paper
Soft Gloss

Brochure Paper
Laser Gloss 
(B&W/Color Laser)*

Brochure Paper
Matte Paper


Brochure Paper
HP Brochure & Flyer Paper(Inkjet)**


*Recommended for all laser printers: Laser Gloss.  This product is based on customer requests for a shinier brochure paper.  It is magazine-like in appearance for achieving print-shop quality results.

**Recommended for inkjet printers: HP Brochure and Flyer Paper.  This product remains the ideal economical solution for commercial quality print results from your inkjet printer.

Uncoated, Heavy-weight Brochure Paper

Strictly informative brochures on uncoated papers is a cost-effective practical solution.  Papers with a smooth finish and correct moisture content provide increased print quality and reliability during your printer's operation. Refer to the various weights of bright white inkjet or laser papers.

Soft-Gloss Brochure Paper for Laser and Color Laser Printers

Advertising brochures will benefit from soft-gloss papers which provide enhanced color intensity and detail accuracy for images, diagrams, and crisper text. The appearance compared to uncoated papers is dramatic.

HP Soft Gloss 
A reliable industry standard, HP Soft Gloss, is available in 8.5" x 11" and 11" x 17", providing a 32 lb., two-sided, enhanced presentation paper. For a more substantial feel to your brochures, see the heavy-weight Soft Gloss below. 

Legal size brochure paper is available directly from Graytex in either…
40 lb. Soft Gloss or 32 lb. Laser Gloss

Soft Gloss, Heavy-Weight (58 lb.) 
Available in 8.5" x 11", 11" x 17", and 12" x 18", the 58 lb. Soft Gloss is a thicker sheet, eliminating the possibility of show-through and providing a more substantial feel to your brochures.
Matte Brochure Paper for Inkjet Printers:

An affordable presentation paper that enhances the appearance of colors and provides high resolution accuracy for crisp, black text and details.  This is an appropriate choice to create an eye-popping difference compared to uncoated papers. See matte papers, available in all sizes.

For a gloss brochure paper, see hp Brochure and Flyer Paper in the section below.  

Gloss Brochure Paper

This is the optimum choice for advertising brochures when you want to make a grand impression.  Ideal for full-color images, presenting a shiny, professionally-printed appearance. 

Laser Gloss (un-scored) 
For an appearance similar to the pages in a high-quality magazine, Laser Gloss is available in a thinner and heavier weight, 32 lb. and 58 lb.  It is one of the few two-sided laser gloss papers available which is also ideal for color laser printers because it can withstand the intense heat conditions of those machines (i.e. coating will not melt and print-quality is not diminished).  

See the Laser Gloss pages for specifics. 

HP Brochure and Flyer Paper (un-scored) 
For inkjet printers, this two-sided gloss paper also provides a professional, magazine-like appearance.  This is a one-of-a-kind paper among inkjet brochure papers.  No other comparable papers exist that we know of from other manufacturers. It is an exceptional paper for creating gloss brochures. 

See HP Brochure and Flyer Paper, available in 8.5"x11", 8.5"x14", and 11"x17".


We are passionate about supplying the best paper for you to complete your project successfully and on time. We know paper, so we sell only premium quality papers, all designed to make your projects look their best. Our knowledgeable customer service team is dedicated to fulfilling your paper needs in the best way possible, and we have only the highest quality products to accomplish this goal.

At Graytex we practice the Golden Rule - we treat customers the way we wish to be treated. Since our founding, 35 years ago, we have consistently attracted a loyal base of regular customers. If we do not have exactly what you need, we will gladly tell you where to find it if we can. Try us, you will like us guaranteed!

Looking for the Best Quality Print Shop Results without the Professional Price Tag?

It is true that Graytex Papers has the edge on paper stock, variety, hard to find paper types and sizes, and our professional shipping policies, but the biggest edge we have going for us is our customer service. You may do several print jobs a week, or less, or more, it doesn't matter, we want to help you make every project stand out with exceptional clarity, unbeatable eye appeal, and that feel of paper quality that tells your customers, guests, and associates that you know true luxurious quality.

If you can imagine it - we can help you print it!

Take some time to browse our website pages before giving us a call. Spend some time discussing your paper and print needs with our experienced staff at 800-813-5828. We will find that perfect solution to make your print noticeably superior and memorably impressive. We offer the flexibility of customer ordering by phone or anytime ordering online using our secure website ordering page.

At Graytex, we are passionate about premium quality papers. Our Bright White papers are Number 1 grade, the highest quality paper available. Graytex Bright White papers are more opaque than most, which results in less bleed-through with your documents. This top-grade opacity allows for double-sided printing without show-through on your manuscripts. In addition, these papers provide premium brightness, increased richness, and greater smoothness than #4 papers. Your documents will not only feel luxurious; they will be printed accurately and be more visually stunning.